I recently came across an article called “Don’t Make These 5 Business Blogging Mistakes”. As someone who writes a blog post between 5 and 7 times a week, I was instantly intrigued.
This article was a great read. It emphasized that it is almost impossible for a business to survive today without an online presence. Businesses need a way to create two-way communication with their consumers and using a blog is a great way to interact.
The article shares 5 blogging mistakes businesses makes, one of which really stood out to me.
Know your target audience
Just writing a general blog post isn’t enough. You may be writing information that you think is awesome – but is it really relevant to your audience? Who is your audience? What are they looking for and why?
Before writing your post, it is important you take a step back and figure out exactly what person you are writing to. Google has a couple of great resources for helping companies find out exactly that. Google Analytics and Google Webmaster Tools are both excellent FREE resources that help define who your actual audience is.
Google Analytics analyzes your traffic to determine who your audience is, what they need, and where they are. Google Analytics can provide you with this information, and also allows you to see how your visitors are interacting on your page. See what they are looking at and what they are looking for. By knowing what blog posts your visitors are reading you can get a better idea of what content to continue writing… and possibly what not to write.
Tantamount to knowing your buyer persona is knowing how they found you. Google Webmaster Tools tells you what consumers are searching for to find your content. By understanding your search traffic and how visitors find your site you can work toward tailoring your content to your buyer persona.
Content marketing is a powerful tool – when you use it correctly. Keep your SEO marketing campaigns humming and turning a positive ROI with just a little research and some know-how.