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Everyone has an online persona, a reputation, that they are known for. Your reputation is imperative to your SEO campaign. Sometimes this can be a very good thing, as it can encourage people to interact with you and eventually convert from curious perusers to serious buyers. However, things can get in the way that can severely damage your online reputation. Here are four tips on how to protect your online reputation.

Own Your Social Media Pages
Your social media pages are where you may likely be interacting in a significant way with buyers – if you are a web based company. You need to consistently update your Facebook, LinkedIn, Twitter, G00gle+, and Yelp pages. Let your followers know that you’re involved. This will help build up a good reputation for you, and it can also help you find a chance to appease any disgruntled customers.

Close Down Any Unauthorized Duplicates
Check for duplicate websites across the internet that could be posting bad content and alienating users. You need to close down these websites, as they could be either stealing traffic from you, or actively damaging your business’ reputation. If nothing else, they draw customers away from your company’s main page, and this diverts income away from your company.

Log Out
Log out from any social media sites, company sites, or email accounts if you’re using a computer that others could get on to use. Make sure to lock any computers, phones, or tablets if you decide to remain logged on to any social or business websites. Allowing strangers the opportunity to be on your web sites and pages is almost as bad as allowing them to have your passwords. They can post anything they want onto your page and destroy your reputation in a matter of hours. The only thing that makes this not quite as bad as them having your passwords is that they cannot change your account passwords. This leads me to my next section.

Protect Your Passwords
Do not share your passwords with anyone you do not trust. Anyone who has your passwords and wishes to do some hurt can alter your web pages and potentially lock you out of your website indefinitely. Passwords that are family names or are basic passwords (“1234,” for instance) are some of the most easily guessed passwords and are likely to cause problems. You want to make your page safe from anyone who wants to hack your page. Choose longer passwords that are more uncommon, and are neither birthdates, major events, family names, or nick names. If you can, set up your accounts to have a code generator linked to your phone, so that only someone who has your phone can access your accounts.