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Matt Cutts from Google helps a user answer the question “Does the big G have a version of the search engine that totally excludes any backlink relevancy? I’m wondering what search would look like and am curious to try it out.”

Here’s a look at Matt’s response:

Backlinks relevancy has always been the biggest factor that affects a websites ability to keep solid rankings. The quick one two punch for great SEO is relevancy mixed with great content. Remember, great content always targets a specific Persona. Learn more about developing your own person’s here.