Typically, every CEO and marketing manager dreams of getting copious amounts of buying traffic pouring into their website.
Everyone wants their Google analytics traffic report to always show an increase, and, most of all, they want to see that traffic turn into customers, clients, sales, and revenue.
But, everyone also knows that their audience must find their business before they can ever consider making a purchase decision.
Your potential viewers will have specific needs, and your goal is to connect them with your product or service that can satisfy that need.
In order to do that, you have to employ strategies that will cause that person who has that particular need to come to you.
Content is an efficient method to employ toward to reach this goal. However, any old content won’t do. It must be good content that specifically connects with the user – and it must be well-constructed content that is recognized by search engines.
The two go hand in hand.
Content’s Impact On Your Website’s Ability To Generate Traffic
People are looking for answers to their questions and solutions to their problems.
One of the best ways for them to find this information online is through helpful, educational, informational articles that communicate to fact that the author understands their predicament and offers a workable solution. This not only builds trust, but it also provides value to your viewer.
In the end, they decide that they like you and your business.
Search engines, somewhat in the same way, are looking for specific triggers that satisfy their requirements for their ranking algorithm. Keyword dense, long, optimized, and consistently updated content is a great way to get noticed by Google. And then, Google helps point the people that need your services towards you.
A) Search engines rank good, current content
As Google and other search engines crawl your pages, their spiders recognize good content.
By examining keyword density, whether the article is well-formed or not, assessing links, and site construction.
Google, for instance, uses intricate text-matching techniques to locate and display (rank) pages that are relevant to each search.
Links also influence how Google ranks pages, as a link from page A to page B communicates to Google that page A is supporting page B.
The crawlers then view page B as more ‘important.’ The better the content on page A, the more powerful the support will be under page B.
This equals better rankings for your important pages. ‘Important’ pages are typically your homepage first, with service pages following.
Using a strategy called link-building is an excellent way to create effective silo’s for your site. It’s important, however, to ensure that all links within your site and links coming from other sources are natural links.
Google’s algorithms are quite adept at being able to recognize unnatural (spam) links created for the purpose of trying to fool search engines.
Inevitably, Google always ends up catching these and putting a site under penalty.
Only natural links are guaranteed to help index and rank your site.
B) Users like good, current content
Users look for high-quality content on your pages—especially your homepage. In fact, creating a well-developed homepage is one of the most important things you should do.
If your other pages contain useful content that is information-rich, helpful and clearly describing your topic, you will naturally attract many visitors to your site. In so doing, you will also entice webmasters to link to your site as a resource.
Think about the words you’re placing in each post. What’s your topic? What other words do you think a searcher might use to try and find your pages?
Put those other words into your webpage as well.
The other aspect of “good” content is that it stays current.
Consistently updating content and publishing new content on your website is also recognized and valued by your viewers and your search engine.
A company blog or news page is a great way to accomplish this.
Consistent articles published on your site will keep viewers coming back and impress the search engines with new content to index every time they come crawling.