We’ve decided to take the next step by providing Seattle Dental SEO services. We’ve been successfully working in the medical field for about 4 years now. One of our bigger clients we’ve provided services over the last year for is Western Washington Medical Group in Everett. We’ve been able to attain some great results for the client which can be seen in one of our latest case studies on Fannit.
Highlights of Our Marketing Strategies for Dentists
Online marketing for dentists begins with understanding the need for “trust”. If there’s one factor that cannot be ignored in the medical space it’s the importance of “brand reputation”. This means constantly developing high quality content to connect people with the values and core proposition of trust.
Building valuable content is the first step. The next step is to implement high autoresponders to leads and new customers to improve communication flow between Doctors and patients. There’s communication sequences that must occur for every new patient and for every patient who has received service from you recently. The goal is to capitalize on drawing out satisfied customer reviews while dealing with any complaints before they become public.
Improving communication flow with your current customers while also developing great content is the first step of a quality dental SEO plan.
How Keyword Rankings Work for Dentists
Local SEO is the name of the game. Getting higher rankings from local results means we will need to develop out your local map listing. The biggest factors that affect your keyword rankings on a Google map listing are the content, reviews, and back-links that are pointing toward your listing.
If your local listing is lacking in any of these three areas, then you’re probably either not showing for your local area or your competitors are beating you out in rankings.
Rankings are Not Everything
You know those guys who call you everyday and try to sell you on ranking a keyword to the top of search engines… yea that’s not us. Most of my clients get these calls and frankly, it’s easy to think that internet marketing has everything to do with rankings and forget that it’s more about who you’re communicating with.
We focus on optimizing the communications with your current patients and new patients. This twofold approach naturally ranks keywords in the search engines over time. Don’t ever settle for a short-term ranking plan (they fail). Long-term marketing is the key to success.