WARNING: I’m going to be talking more about increasing rankings on this post and not the full inbound marketing approach we advocate. Inbound methods take conversion rate optimization, paid search, marketing automation software, e-mail marketing, press release etc… into one approach that fixes the three main problems our clients deal with:
- Increasing traffic
- Converting traffic to leads
- Converting leads to sales
You could say that the perfect marriage for increasing organic rankings for your Seattle area company is a strong technical search engine optimization and content marketing team. The two go hand in hand. Yes, Google algorithmic changes do have a large part of the search engine optimization world “throwing their hands up in confusion” over what really works for search rankings but the fact is, the same thing that affected rankings in 1999 still affects rankings today.
However, high page rank back-links are not the only part of SEO that makes a website more relevant to humans and Google. Fresh content is imperative to rankings as well. Fresh content is like search engine food. It’s the digital meal that you serve up to please human curiosity and needs. In return, your website looks more relevant to search engines and you get hire rankings. In this case, back-links are not necessary but can be earned by consistent content marketing efforts.
Why Marketing is Often the Biggest Missed Component to Content Development
Content by itself is healthy for your website and search engines but content that is syndicated out to other sources is 1000% more effective. There’s two ways of looking at back-link earning with fresh content.
- First, content that is merely developed and not syndicated will receive organic rankings that will earn back-links over time. If you have a lot of content out there then, you’ll organically earn back-links as you provide value to human searches.
- Second, content that’s syndicated via social and niche related sites like business2community.com. Google + is also a great place to syndicate your content as this helps you develop your authorship with others in your niche.
Both methods are effective for earning high quality PR links to you inner pages and home page but the second method earns links much faster. Step one is a long term process that may or may not work. However, marketing to your current database of fans through e-mail, social, and Press Release will yield high quality links much faster.
Where ROI Happens With Content Marketing
ROI happens with organic search. Your content is the arrow. Your target is a demographic that converts well for you. If you’re hitting your target with your content and marketing you should be receiving high quality leads from the organic results.
Back-links are Bad??
Ok, maybe you’ve heard that back-links are bad from…somewhere. And frankly, there’s been a huge shift in our industry away from back-link development to things like content marketing and paid search campaigns. However, back-links are still the strongest ranking factor in use by Google. As long as you have a good foundation with your on-site SEO work, back-links are huge.
The Perfect Link
You need a highly relevant back-link with a high authority and trust. I use Majesticseo.com metrics to determine if the link I’ve attained for a client is high quality or not. trust and relevance are the biggest factors for determining if a back-link is quality or not.
I’ve seen clients sites scale to the top of search engines in days after our company earned them a high quality relevant link.
If you’d like to have a conversation with us on increasing your web traffic… contact us.