We’ve decided to take the next step by providing Seattle Dental SEO services. We’ve been successfully working in the medical field for about 4 years now. One of our bigger clients we’ve provided services over the last year for is Western Washington Medical Group in Everett. We’ve been able to attain some great results for the client which can be seen in one of our latest case studies on Fannit.
Highlights of Our Marketing Strategies for Dentists
Online marketing for dentists begins with understanding the need for “trust”. If there’s one factor that cannot be ignored in the medical space it’s the importance of “brand reputation”. This means constantly developing high quality content to connect people with the values and core proposition of trust.
Building valuable content is the first step. The next step is to implement high autoresponders to leads and new customers to improve communication flow between Doctors and patients. There’s communication sequences that must occur for every new patient and for every patient who has received service from you recently. The goal is to capitalize on drawing out satisfied customer reviews while dealing with any complaints before they become public.
Improving communication flow with your current customers while also developing great content is the first step of a quality dental SEO plan.
How Keyword Rankings Work for Dentists
Local SEO is the name of the game. Getting higher rankings from local results means we will need to develop out your local map listing. The biggest factors that affect your keyword rankings on a Google map listing are the content, reviews, and back-links that are pointing toward your listing.
If your local listing is lacking in any of these three areas, then you’re probably either not showing for your local area or your competitors are beating you out in rankings.
Rankings are Not Everything
You know those guys who call you everyday and try to sell you on ranking a keyword to the top of search engines… yea that’s not us. Most of my clients get these calls and frankly, it’s easy to think that internet marketing has everything to do with rankings and forget that it’s more about who you’re communicating with.
We focus on optimizing the communications with your current patients and new patients. This twofold approach naturally ranks keywords in the search engines over time. Don’t ever settle for a short-term ranking plan (they fail). Long-term marketing is the key to success.
Everyone has an online persona, a reputation, that they are known for. Your reputation is imperative to your SEO campaign. Sometimes this can be a very good thing, as it can encourage people to interact with you and eventually convert from curious perusers to serious buyers. However, things can get in the way that can severely damage your online reputation. Here are four tips on how to protect your online reputation.
Own Your Social Media Pages
Your social media pages are where you may likely be interacting in a significant way with buyers – if you are a web based company. You need to consistently update your Facebook, LinkedIn, Twitter, G00gle+, and Yelp pages. Let your followers know that you’re involved. This will help build up a good reputation for you, and it can also help you find a chance to appease any disgruntled customers.
Close Down Any Unauthorized Duplicates
Check for duplicate websites across the internet that could be posting bad content and alienating users. You need to close down these websites, as they could be either stealing traffic from you, or actively damaging your business’ reputation. If nothing else, they draw customers away from your company’s main page, and this diverts income away from your company.
Log out from any social media sites, company sites, or email accounts if you’re using a computer that others could get on to use. Make sure to lock any computers, phones, or tablets if you decide to remain logged on to any social or business websites. Allowing strangers the opportunity to be on your web sites and pages is almost as bad as allowing them to have your passwords. They can post anything they want onto your page and destroy your reputation in a matter of hours. The only thing that makes this not quite as bad as them having your passwords is that they cannot change your account passwords. This leads me to my next section.
Protect Your Passwords
Do not share your passwords with anyone you do not trust. Anyone who has your passwords and wishes to do some hurt can alter your web pages and potentially lock you out of your website indefinitely. Passwords that are family names or are basic passwords (“1234,” for instance) are some of the most easily guessed passwords and are likely to cause problems. You want to make your page safe from anyone who wants to hack your page. Choose longer passwords that are more uncommon, and are neither birthdates, major events, family names, or nick names. If you can, set up your accounts to have a code generator linked to your phone, so that only someone who has your phone can access your accounts.
Matt Cutts from Google helps a user answer the question “Does the big G have a version of the search engine that totally excludes any backlink relevancy? I’m wondering what search would look like and am curious to try it out.”
Here’s a look at Matt’s response:
Backlinks relevancy has always been the biggest factor that affects a websites ability to keep solid rankings. The quick one two punch for great SEO is relevancy mixed with great content. Remember, great content always targets a specific Persona. Learn more about developing your own person’s here.
Companies are quickly taking their budgets online as they expand their marketing dollars to SEO Services. The infographic below shows some fascinating data culled by annexore to show the change in the average percentage of dollars spent in online marketing.
52% of business are increasing their SEO budgets. A well developed SEO campaign utilizing proper content marketing tactics, has been proven to drastically reduce the average cost per lead (compared to more traditional advertising).
Fannit just released their latest Coca Cola infographic explaining 4 reasons why Coca Cola is so successful with their content marketing. The 4 points are taken from Ashley Call in this video presentation.