Search Engine Optimisation (SEO) has evolved to become one of the best online marketing tools because it’s easy to implement, more cost effective than most marketing tools, and the best way to drive online traffic to a website. Despite there being many other online marketing tools, SEO is the most effective of them all – but only if it’s done the right way.
Optimize Your Blog With These 9 SEO Hacks
Many bloggers often find themselves wondering why their blogs are ranking low despite the fact that their pages are fully optimized. Often this is because they did not in fact optimize correctly, or used outdated SEO practices. With SEO, you need to be in tune with search engine updates, trends, and changes that greatly affect search page rankings. Below are nine great SEO hacks on how to optimize your blog pages for SEO.
1. Concentrate On 1-2 Long-tail Keywords
Contrary to popular belief, SEO is not just about stuffing your blog content with keywords. In fact, nowadays that practice can lead to penalties due to keyword stuffing on your blog. Stuffing also reduces the quality of content you provide your users with – you may end up scaring away your visitors instead of keeping them engaged. Good SEO practices dictate that keywords should be well placed and naturally fitted into the blog page’s text. Focusing your posts on one or two keywords make the text entertaining, sensible, readable and natural. Using long-tail keywords often guarantees you the right audience; all you have to do is to use the right keywords.
2. Strategically Place Keywords In The Blog Post
Using the right keywords and placing them naturally is not enough to fully optimize your blog content. You also need to know where to place the keywords. Search engines usually look for them in specific areas of the text. Therefore, you need to make sure you include the keywords in these parts of your posts. Some of the best places to include your keywords include the page title, meta descriptions, headers, headlines, body, and the URL. These are the parts of a post that search engines mostly focus on.
3. Device Compatibility: Is Your Blog Mobile Friendly?
In an effort to make their users comfortable and to provide convenience, Search Engines nowadays take device compatibility very seriously. If your blog isn’t mobile friendly, you will miss out on the millions – if not billions – of mobile device searches that are done on a daily basis. To ensure that your blog taps into the massive pool of mobile device traffic, you need to make sure that your blog is designed to accommodate small mobile device screens comfortably – in other terms, your blog needs to be responsive.
4. Ensure That Your Meta Descriptions are Optimized
Meta descriptions are the short pieces of text that are usually displayed on the Search Engine Results Page just below a site’s URL. They give the reader a brief overview of the contents they can expect to find if they choose to click on the URL. Meta Descriptions contribute a lot to the user’s decision-making process. Therefore, they need to be short, catchy, relevant and, most importantly, fully optimized. This assures the web user that the blog post has exactly what they are looking for.
5. Images Can and Should Also Be Optimized
Did you know you can optimize your blog by ensuring that images are optimized too? The images used in a blog post are often focused on providing the user with a graphical concept of the idea being passed on. For instance: if your blog is about food recipes, including images of the ingredients and the final product of the cooked item helps your readers to easily understand the whole process.
How do you optimize a picture on your blog post? Optimization involves using relevant keywords on your image’s HTML “alt” text as shown below;
Inserting your keywords into the alt text of an image helps search engines to know what the image is about hence boosting your image search ranking for that specific keyword.
6. Avoid Overusing Topic Tags
Using the same topic tags extensively is quite similar to keyword stuffing, and can result in penalties by search engines. In such a case, search engines may assume that you are using duplicate content on your blog. Unfortunately, this can be an honest mistake, and most of us only learn about it when it’s too late.Thankfully, it can be easily fixed. Fix your blog content simply by reducing the redundancies. Advisably, you should come up with 15 to 25 topic tags that you can prioritize on without causing any repetition.
7. Inserting Keywords Into The URL Is An Invaluable SEO Hack
Apart from the meta description, web users also look at the post’s URL. URLs that contain keywords usually make it easier for the user and search engines to understand what your blog content is all about. Unfortunately, URLs can only accommodate short keywords; therefore, you need to make sure that you use the right keywords in your URLs. Remember that the words you use on your URLs need to be relevant to the content to avoid causing confusion.
8. Embrace The Power Of Internal Links
While it’s true that inbound links form a critical part of the optimization process, did you know that internal links can also help boost your SEO ranks? Internal links are links that point to other pages of your blog. They are easy to implement and, aside from improving your SEO status, they also make it easy for visitors and readers to go through other useful and related articles on your blog. This increases your blog’s informational value to the users as well as improving the ranking of your other posts.
9. Remember To Use The Google Search Console
During the SEO process, free tools like Google’s Search Console often come in handy. Here, you’ll have access to the Search Analytics Report containing useful information about the clicks made on Google Search, which keywords are the most popular, and so much more. With this information in hand, tailoring your blog content to meet online search demands will be easy and achievable – plus it will boost your overall ranking.
Begin Optimizing Today
These 9 tips and tricks will help you SEO your blog posts efficiently, but you should always remember that building an authoritative online presence does not happen overnight. It is a gradual process that – if done right – can be of great benefit to you and your blog in the long run. Avoid taking SEO shortcuts because some if not most of them often lead to stiff penalties that will cost you in the long run.
Will your business benefit from proper SEO? Find out by getting a FREE SEO Analysis from our SEO team at Fannit.