SEO Seattle
We fix a lot of SEO gone wrong here at Seattle SEO Consultant. While these businesses usually have a fairly good idea about how to get rankings, the simple mistakes we commonly fix keep them from achieving the results they’re looking for.
This post looks a four of the most common Seattle SEO mistakes we see.
Too Popular Keywords
While it’s great to be on page one Google for popular keywords, you’re missing out on a whole lot of potential buyers if you only focus only on too-popular keywords. Many businesses spend thousands of dollars every month to stay on page one for those popular keywords.
Is it really worth blowing your Seattle SEO budget (not to mention spending the time involved) to be on page one for such competitive keywords when there are other less competitive keywords that may bring you solid results? Usually, no.
Broad Keywords
If you’re focusing on a broad keyword phrase like “shoes” or “books” in your Seattle SEO, you’re wasting your time and money. Not only is it incredibly unproductive to target broad keywords, they aren’t the keywords serious buyers use.
For example, someone ready to buy an “Art & Lutherie AMI Cedar Parlor Guitar” isn’t going to search Google for “guitar.” That’s too broad a search. People search for specific keywords when they’re ready to buy.
Traffic Vs. Conversions
Think CONVERSIONS instead of just thinking SEO when choosing keywords. While targeting “electric fireplace information” may get you rankings and traffic, it’s not going to bring you many visitors that are ready to buy now.
While you need Seattle SEO for high rankings, make sure the rankings you achieve will also bring you the right audience — the audience that will buy, not just lookie-loos.
Numbers Instead Of Results
Are you excited when you see 10,000 people visited your website last month? That’s great and all, but what results did you achieve? Don’t get caught up in numbers in your Seattle SEO, but do get caught up in results. A campaign that brings in a large number of visits isn’t successful if you don’t make any sales.
If you’ve been making any of these four mistakes in your Seattle SEO campaigns, Seattle SEO Consultant is happy to help. Click to contact us anytime for a free, no-obligation 30 minute consultation. We’d like to learn more about your campaigns and to tell you how Seattle SEO Consultant can help.
